Realtors: This is how to work an open house

When you hold an open house, is it really worth your time and energy? Many newbie sellers offer to do these with the promise of gathering leads for buyers and those in the market, but so many sellers likely miss truly getting a worthy lead out of their time spent.

Working an Open House for Maximum Results

By working the open house, you are usually looking to secure buyers and those interested in purchasing property. Don’t be shy about asking them some key questions:

When are they looking to buy?

Do they have a mortgage broker to work with? Have they been pre-approved?

What areas are they interested in?

 

By asking these questions, you can often find out whether they are serious buyers or just lookie-loos. If they are serious, do they have an agent? If not, don’t just hand them your card. All agents do this and it’s often forgotten.

 

Be sure to let them know about your site (point it out on your card) and what it can help them with. They may be brand new to the process and by telling them you’ve got lots of helpful info on your site, it will make you stand out from competitors (who just hand them their card.)

 

Also, if you have events, like information classes set up, let them know. You may even wish to print out copies of your ezine or even a simple “TIPS” sheet for buying in your area. Give it to visitors of the open house. This will surely set you apart.

 

Be sure to get their information (name, email, phone) and follow up! Most real estate sellers make the mistake of thinking “Well, they’ll call me if interested.” Don’t do this. Give tons of helpful information and don’t feel shy about following up.

 

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