Tucson Marketing SEO Case Study
Take a look at this professional real estate website case study:
Taking site from page 12+ in Google to page one in under 30 days.
Here’s how we did it:
Our client is
located in Oro Valley-Tucson, Arizona and is the subject of this study. We will give full details via email.
He had his site on Google ( 4+ years), it suffered being several layers deep. Despite having a good design and some content, it just
wasn’t getting seen.
We implemented a few changes that resulted in a page one
Google listing in under one week for one of his chosen key phrases.
Step One: We
updated the site, making some basic design suggestions and removing any
outdated content.
Step Two: We
created short and high quality videos and uploaded to the site creating a better user experience.
Step Three: We
added additional testimonials of satisfied clients and made finding these prominent
on the site.
Step Four: We
provided Google-provided SEO metrics on the site making it very
search-engine friendly. These metrics are .html code that give Google something
to “sink it’s teeth into” when searching for key phrases. All "white hat" techniques!
Step Five: We added great, professionally -written
content to actually give the buyers something to take with them, even if they
don’t ultimately contact the agent. The buyer takes in a more professional
experience with them and can appreciate the added advantage of information.
We uploaded all these changes and waited. It didn’t take
long as Google not only found the site but now lists it page one for people
looking to buy a home in Oro Valley, AZ.
Bottom line: A few simple and targeted changes in our
client’s site now lists him page one on Google and brings in new leads for him
every week.
The client’s site is just one such example. We have done the
same for online retailers and other businesses, both local and national. The
web “gurus” often want to complicate the issues, but our set-it-and-forget-it
programs will get results quickly and keep those results for you.
Additional work was completed on all internal pages within the
client’s site. Why? Because often some of the juiciest bits of content are the
inner pages in a site and not the home page. We want to get those found and
with good navigation and design, the buyer can find their way to the homepage and
gather more information.
